New York may have Times Square, but Memphis is getting Chimes Square.
The courtyard at Overton Square's new brand plays off the bustling New York intersection and nods to the courtyard's wind chimes — one of the largest sets in the world.
"We wanted to create a better sense of place," said Ciara Neill, Loeb Properties marketing director. "It's such a catchy name we can say it and people know what we're talking about."
In conjunction with the new brand, Loeb is kicking off a free film series on most Thursday nights, with the rotating themes of kids, date night, comedy and drama.