"The firm redeveloping Overton Square considers its task at hand to be playing to its Midtown audience – not only in building construction, but also in incorporating art.
Loeb Properties Inc. is investing more than $20 million to revive the once-booming arts and entertainment district of the 1970s and 1980s. That includes adding new tenants to expand Overton Square’s footprint, redesigning existing structures and building new ones, and implementing a dozen or so multimedia art projects throughout.
“We’re trying to get a little bit of everything – sculpture, mosaics, 3D interactive pieces,” said Louis Loeb, executive vice president asset management for Loeb Properties. “It’s really been sort of difficult because we haven’t had a budget for it. We want to do a number of things, and it’s just developed a life of itself.”"