When a small record shop called Pop-I’s opened in late 1960s, it helped spark the transformation of a mundane neighborhood shopping center near the University of Memphis into a popular entertainment destination for students.
And while it has seen its share of ups and downs over the past half-century, the Highland Strip and the surrounding area is firing on all cylinders now – thanks in part to the revitalization efforts of current owners Loeb Properties, which just linked a lease with the strip’s newest tenant, Bruster’s Real Ice Cream.
“Basically I pushed them to this location because they have the size and space, and I think what Loeb is doing there is tremendous,” said Harold Blockman with Keller Williams Realty, who represented Bruster’s in the deal. “It’s really come around and there are a lot of good things going on here.”
