Wisam Mansour was visiting Italy, last year when he saw something that surprised him — gelato being sold on a stick.
Mansour, owner of Memphis' ZamZamz Mediterranean Grill, loved the idea and decided he needed to bring the concept to the Bluff City.
"It’s something new. ... And, it's made fresh daily, from fresh ingredients," Mansour said. By the first week of April, Mansour expects his new shop — which is taking the name "Dipsticle" — to open in Cordova.
Mansour's business partner, Maged Hamdalla, traveled to Italy for 12 weeks recently to learn the art of gelato making and to ensure that the shop's gelato will be prepared in an authentic Italian way. All of the businesses' ingredients and equipment will be purchased from Italy, Mansour said, and all of its gelato will be sold on a stick.